Digital marketing provides ways for companies to grow their audience, increase profits, and build a better relationship with past and future customers. While that’s the goal of a traditional marketing campaigns too, digital marketing allows brands to target a more specific or niche audience and is easier to measure results.

SEO or Search Engine Optimization is a series of steps that helps a webpage appear on the top results. It is an organic way of boosting your page rank and hence is essential for many companies. There are a certain number of criteria that one has to follow to rank higher in the search engine results. Once every few hours, the crawlers of the search engines crawl the entire internet to find the rankings of different websites. The algorithm based on which the website ranks are decided is still unknown. Few things, like the layout of the site, the loading time, and a few other factors, are known to affect the search engine rankings.